Holiday Sales: 3 ways you can profit offering holiday deals

Holiday marketing uses the fear of missing out (FOMO) to drive impulsive decisions. Think about that time you went shopping with your family on boxing day. Those shoes that used to cost £200, reduced to "only" £95. Or that time when your favourite fizzy drink brand released a limited-edition flavour for Halloween. Holiday sales are a great way to get your customers to take action and purchase your product.

Please note that your consumers are exposed to FOMO marketing daily. Your recurring consumers and future customers need to resonate with the deals and products you’re offering.

There are a few major events that you can leverage to offer your customers irresistible deals.

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Christmas Holiday Deals

The Christmas period starts right after Thanksgiving, with Black Friday being the first day of winter holiday shopping. In western (mainly anglophone countries), Christmas is a period of heavy consumerism, with gifts being exchanged and families being united for the holidays. You should create deals and discounts as part of your Christmas strategy, as customers are already in the mood to buy products. Discounts can help you differentiate your product from other vendors. The reality is that you don’t need a stereotypical Christmas-y product to have discounts as overall spending increases dramatically in December.

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Special Holiday Sales

Have a look at how you can leverage the many special holidays. From spooktacular Halloween sales to special offers on Saint George’s day, there’s always an excuse to make your customers buy more products. Check the different major celebrations and assess how your products compare to them. You may offer discounts on coffee for “your book club gathering on the 23^rd”. Or conversely, you may offer discounts on chocolates and sweets for Saint Valentine’s. Regardless of what your product is, make sure you’re using these days to boost your revenue.  Here is a list of different celebrations you can leverage.

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Sporting events

It is no secret that hospitality sales increase dramatically during sports events. Most sporting events in Europe usually happen in summer, the second most “consumerist” season, behind winter. Even though a big part of the revenue goes to the hospitality sector, wholesalers and retailers can leverage this period. As a Wholesaler, offering deals will help you to poach new customers (pubs, hotels, bars, etc.) from their competitors, not only increasing their revenue for this period but hopefully increasing it for the future too. On the other hand, retailers can cater to those that are watching from home. Walkers, Heineken, and Coca-Cola are notorious for their advertising during Champions League and World Cup competitions because they realize that people like to consume those types of products, even in the comfort of their homes.

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There are many excuses to market your products with incentives for your customers. When faced with the possibility of missing out on a product or a deal, consumers will usually feel compelled to purchase it. Try to use this scarcity marketing technique to improve sales and expand our company/brand.

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