4 simple ways Grocery stores can improve the shopping experience for your customers

The grocery store industry is currently going through a generational shake-up as we are seeing people gravitate towards buying their weekly food online. Online grocers such as Ocado and Amazon are quickly gaining traction and many traditional companies are rolling out their version of online shopping. Nevertheless, a vast majority of consumers still do their shopping at brick-and-mortar stores. Since most of your customers will be interacting with your store physically, it is crucial to provide an adept shopping experience. When running a retail store, you must find ways to attract customers and keep them coming back by improving the in-store experience that leads them to make a purchase in person. Here are a few ways you can improve the In-Store Experience for Shoppers.

Focus on Customer Service

Customer service is one of the biggest problems facing businesses currently. Many businesses focus on enticing new customers at the expense of valuing their existing customers. As a result of poor customer service, it is estimated that the UK businesses lose £12 billion every year.

Approximately 93% of the general public switches businesses at least once a year because of poor customer service. Likewise, a third of 16-24-year-olds would also complain online if they were unhappy with service. Conversely, 71% of those who received good service would recommend the company to others and 44% would use the company more often.

Happy Employees Lead to Productive Workplaces

The more you take care of your employees, the happier they are at work and the more likely they are to take care of customers. When your employees do not feel valued, they won't feel motivated to make your customers feel valued, which would lead to a substandard experience.

Forbes magazine suggests that offering meaningful employee development can increase morale. As an employee, you want to feel like you have a chance for advancement within your company. You can also create a fun work environment. Being in a fun setting doesn’t mean having a party every day. Businesses with strong organizational structures often create a positive working atmosphere that employees enjoy. Making a workplace enjoyable can have a profound impact on the level of service and patience that employees deliver to customers.

Reduce Purchase Friction

Customers will buy less from you if they have to work harder to order your products. The principle applies to both online and offline shopping. Despite this, not everyone has the same level of brand loyalty that makes customers long in line for days for the next PlayStation. Hence, we need to examine how much friction we're causing our customers and find ways to eliminate it.

You should analyze the customer journey from entering the store through payment and determine whether there are any inefficiencies.

Reward your regulars

Retailers and businesses sponsor loyalty programs to keep and attract customers by offering rewards, discounts, and other incentives. As a reward for store/brand loyalty, they are meant to encourage repeat business. Behavioural loyalty to reward programs increases as reward programs become more attractive, according to a 2012 study. All industries seem to share this consensus, regardless of customers' attitudes to loyalty.

Check out how other grocery store challenges can affect your company in this blog post.

- - -

Get in touch!

Phone: 01908 366633

Email: [email protected]

Instagram: www.instagram.com/worldfoodswholesale/

Facebook: www.facebook.com/worldfoodswholesale/